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The terms "brand" and logo" are often confused, but they are not the same.
A brand is the range of features that distinguishes a business and is typically comprised of the name, tagline, logo overall design, personality and tone.
In a competitive industry, establishing a strong brand identity is vital in order to stand out from the compeitition.
Your brand identity not only reflects who you are as a business, but also communicates the value you provide to your customers.
Your brand identity is crucial if you want to stand out in a crowded marketplace.
It can elicit trust and confidence in customers and increase their sense of loyalty.
It is more than just a logo.
Here are seven key steps to building a strong brand identity.
Before you can work out how to develop your brand identity, you first need to consider who your brand is aimed at.
Different people respond to different tones of voice and personality.
If you can understand what is important to your target market, you can design a brand that engages and connects with them.
A simple way to identify your target customers is to create buyer personas.
What will set your carpet cleaning business apart from your competition?
Is it:
Your USP should resonate with your target audience and differentiate your business in your marketplace.
Conduct competitor research to get a better idea of how to create your USP.
Consider their websites, pricing and tone of voice.
Try and match your competitors’ strengths while identifying their weaknesses and highlighting your own unique strengths.
Develop a clear brand message that communicates exactly what your business stands for.
This message should communicate your values and commitment to achieving excellence with your carpet and upholstery cleaning services.
This brand message should run through all your marketing channels including your website, social media accounts and offline marketing materials.
To develop a concise brand message, ask yourself these three simple questions:
Investing in professional logo design and branding is money well spent.
A strong logo and brand visually represents your business' personality and core values.
The logo, colours, typography and images should all work together to create a cohesive identity that resonates with your target audience.
Consistency in your online and offline marketing and branding helps to reinforce brand recognition.
Your personality and tone of voice is what attracts people to your brand.
Your tone of voice should be consistent across all marketing channels.
After all, if your website is written in a professional, formal and trustworthy tone, but your social media feed is full of childish memes and sloppy grammar, then doubt and mistrust can be sewn into the mind of your audience.
Decide how formal or informal you want your brand to be.
A little bit of fun and humour in your marketing is fine, but it's a delicate balance.
Communicating in a personal, friendly and professional tone goes a long way.
Build connections with your target audience through active engagement on social media and update your website with regular blog posts and news articles.
Share helpful content such as cleaning tips, behind the scenes upadates on projects and customer testimonials.
And always try to respond promptly to customer enquiries.
This will help position your carpet cleaning brand as a trusted authority in your area.
